Calgary Joomla Website Design and Hosting

Why would you want "fresh" content on your website?

1. Fresh Beats Static: Fresh content, that is to say new, timely content, lets casual visitors to your website know that you are an active on-going business. For example, if you had to choose between two vendors, and all you had to base your decision on was the information on their websites, which company would you choose: the company with the static information that could've been written ten years ago? or the company with news and information updates from the last week on their website? Chances are you'll go with the company that has the new info on their website.

2. Search Engines Like Fresh Content: Search engines, like Google and Yahoo, give higher rankings to websites that have more frequent content additions. And, as everyone knows, the higher your website ranks on the Search Engine Results Pages (SERPs), the greater the number of people who will potentially view your website, and thus increase your chances of making a sale or getting a new client.

3. Fresh Content Attracts Return Visits: If the regularly-updated information on your website is useful to your potential customers, they will learn to return to your website again and again for more information goodness. Once again, it's all about numbers: the more times you can get a person to return to your website, the greater the likelihood he or she will become a new customer or repeat customer.

4. Fresh Content Keeps Everything Fresh: The habit of posting fresh content on your website ensures that your website will never get stale or just plain wrong in those other, not so frequented, but equally important areas like the "Contact" page or "About Us" page. Today's businesses are not static: Phone numbers change, new people get hired, and product lines and services get expanded or deleted. If any of these things are mentioned on your website, your habit of posting fresh content will ensure you catch these discrepancies when they occur.