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This page will help you create content for your website.
STEP 1:
Download the Word document version of the questions (see below for sample)
STEP 2:
Don't worry about the grammar! Start by jotting down simple, short answers to each question.
STEP 3:
Once your short answers are completed, simply write a few sentences that explain each short answer. Before you know it, you'll have lots of great content for your website.
Here are the questions found in the downloadable Word document:
About:
- Company name
- Logo graphic: attach or provide a web link
- Do you have a tag line that clearly describes how you help, or what problem you solve, for your customers?
- Please describe your company in a few sentences: Who you are, what you do, what benefits you provide.,
- What problem does your product or service solve for your customers?
- What makes your company/product/service special? What sets you apart from the competition?
- Why is your customer at your web site?
- Who are you customers? Income, interestes, gender, age, industry.
Products/Services:
- What products and services do you provide?
- To whom do you provide them to?
- Why they benefit that group of people?
- How do you sell or provide this product or service?
- Where do you sell or provide this product or service?
- What is your pricing for this product or service?
- Do you offer a guarantee, packages, discounts, or memberships?
Resources & Links:
- Share all the information available for your customer.
- Associations links?
- Memberships?
- Complimentary Services?
- Maps?
- Calendar of upcoming Events?
- E-Newsletter?
Testimonials:
- Share with your customers your credibility, connection to the community.
- Customer testimonials.
- Awards in your Industry.
- Recognitions?
Photo Gallery:
- Products
- Company events
- Customers using the product or service
Video:
- What can your customers learn?
- How to's
- Events
- Product Demonstrations
- Interviews with staff and customers; show your offices.
Documents, presentations, order forms?
- What information or documents can you share to help your customers?
- Checklists
- How-to guides
Company News:
- Announcements
- Press releases
- Blog posts
Contact Information:
- How can your customers reach you?
- Who
- Where
- How
- Staff bios
Calls to Action:
- What do you want your customers to do?
- Sign-up for newsletter
- Register for upcoming event
- Buy now
- Contact for a quote
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